Creator of Mattel's Hot Wheels Elliot Handler Dies
http://content.usatoday.com/communities ... s-barbie/1Elliot Handler died Thursday of heart failure at 95, a veteran of the toy industry since the end of World War II. The Los Angeles resident didn't think Barbie would be a success when wife Ruth came up the idea in 1959. It became of one of the two products that would define Mattel.
The other was
Hot Wheels. Handler was looking for a toy that would hold as much appeal for boys as Barbie did the girls. Die-cast toy cars had been around forever, but Handler figured out how to give them a new spin -- literally. The secret was the wheels, which were the result of a special manufacturing process that made them spin fast.
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R.I.P. Elliot Handler I had hours............and many fun years playing with them HOT WHEELS!!
...and I have to add,them darn orange plastic tracks sure did sting when I got outaline!!
Rich1028
